The Art of the Title Sequence

Kung Fu Panda

Kung Fu Panda Double Feature: Two 2D sequences that bookend a 3D world.

WE HEAR the stone-skipping sound (with the timbre of stone-plunking). WE SEE a laser-like lynx leapfrog and pad over looking glass, lemongrass and lillies, launching limitlessly to a lunette, to a custom animation of a familiar logo (always fun). WE ENTER a den of Animal Kingdom Savagery by way of your favorite children’s book illustration. The shadow upon this rogues gallery is ours.

“Enough talk.” – Po

OPENING DREAM SEQUENCE BY JAMES BAXTER ANIMATION

Kung Fu Panda - Opening Dream Sequence contact sheet
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| Click to Watch HD | iPod/iPhone

Custom Made Dreams

Art of the Title spoke with Hameed Shaukat, the producer for both the opening dream sequence and custom DreamWorks logo, as well as the 2D animation for the end credits:

“I can’t stress enough, neither the opening Dream Sequence of Kung Fu Panda nor the character animation in the End Credits contain any CG animation. It’s all 2D/traditional/hand-drawn.

The dream sequence was designed and laid-out at DreamWorks Animation under the direction of Jen Yuh Nelson with Production Designer Ramone Zibach and Art Director Tang Heng, who developed the sharp, high-contrast, highly-graphic, anime-influenced style. Once the backgrounds were complete, they were delivered to James Baxter Animation; everything from animation through compositing of the final shots.

James Baxter tackled the animation in unique ways. In one shot he would hand-draw the animation completely from start to finish, and in another he would do just a few drawings that were then digitally manipulated in After Effects. In addition, all effects animation consisted of traditional hand-drawn effects as well as digitally-manipulated elements from the original Photoshop files. Can you tell which is which? Being the master animator that Baxter is, the merging of the two is seamless. It helped keep the James Baxter Animation crew to only 12 people.

Jen, Ramone and Tang also designed the custom DWA logo sequence to perfectly match and lead into the dream sequence of Kung Fu Panda. We used mostly the same crew as on the dream sequence, but this time with animation by Rodolphe Guenoden.”

CREDITS

Dream Sequence Production by James Baxter Animation

Dream Sequence Director: Jennifer Yuh Nelson
Animation Director: James Baxter
Assistant Animation Director: Chris Sonnenberg
Producer: Hameed Shaukat
General Manager: Kendra Baxter
Key Clean-Up Artist: Helen Michael
Rough In-between / Asst. Clean Up: Raymond Flores Fabular
Compositors: Jason Brubaker, Erick Tillman
Color Models: Claire Williams
Ink & Paint: Tina Staples
Line Art Scanner: Marisa Ledina
Accounting: Lauren Matthews-Hill

Kung Fu Panda Custom DreamWorks Animation Logo:
Animator: Rodolphe Guenoden
Additional Animation: Jason Brubaker
Key Clean-Up Artist: Helen Michael
Clean-Up Assistant: Raymond Flores Fabular
Color Models: Staci Gleed
Ink & Paint: Tina Staples
Compositor: Claire Williams

END CREDIT SEQUENCE BY SHINE

Kung Fu Panda - End Title Sequence contact sheet
Click to Watch SD
| Click to Watch HD | iPod/iPhone

Collaborative Titling

“The 2D character animation for the Kung Fu Panda end credits was done in-house at DreamWorks and realized in the same extremely detailed and highly graphic style as the film’s opening dream sequence. Several DreamWorks animators were tapped for this sequence, while the clean-up, ink & paint, color styling, and compositing departments were all lead by the same crew who had worked at James Baxter Animation on the dream sequence.

Working hand-in-hand with design and branding studio Shine on this was a real pleasure, with open and frequent communication being the key to the collaboration. Since Shine and our 2D animation crew were working on the sequence simultaneously, we delivered the rough pencil tests as early as possible to be used as reference for their camera moves and the ‘Po-dummy’ animation.

The Po-dummy animation for each scene was indicated by the animators in the roughs but it was only in the clean-ups if the character directly interacted with it (eg. Shifu animation). Otherwise, a full turnaround of the dummy was drawn, finished, and delivered to Shine so that they could easily integrate it into their final sequence using the roughs as a guide (eg. Crane animation).

All hand-drawn animation and clean-up was done on 16-field animation paper, which was then scanned into Animo for ink & paint and color styling, and then exported to After Effects for compositing. The final animated characters were delivered to Shine as TIFF sequences with alpha channel.”

USA | 2008 | Color | 2.35:1 | English | DVD/Blu-ray

CREDITS
Main End Credit Sequence Designed and Produced by Shine

Creative Director: Michael Riley
Executive Producer: Bob Swensen
Designer/Animator: Dru Nget
Animator: Dan Meehan
Animator: Zack Nederlander

Dreamworks In-House Animation Team:
Character Animator, Po: Gabriele Pennacchioli animator
Character Animator, Shifu: William Salazar
Character Animator, Tigress: Rodolphe Guenoden
Character Animator, Tai Lung: Philippe Le Brun
Character Animator, Mantis: Ken Morrissey
Character Animator, Viper: Rodolphe Guenoden
Character Animator, Crane: Simon Otto
Character Animator, Oogway: Ken Morrissey
Character Animator, Po’s Dad: Alessandro Carloni
Character Animator, Zeng & Rhino: Pierre Perifel
Character Animator, Monkey: Gabe Hordos

EXTRAS

Image Extra iconIntense Collaboration on Kung Fu Panda’s End Credits – StudioDaily Article

Weblink Extra iconA Conversation with Michael Riley – ToolFarm article

Kung Fu Panda ™ & © 2008 DreamWorks Animation LLC.

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Category: Film, Shine

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  • Dirk
    Totally stunning.

    KFP showed that Dreamworks was finally on par with Pixar.
  • Mark
    @Eden - Sorry, mate, but I think most sites prefer Internet English so we know what you're saying.

    Rough translation:

    "Is the sequence I like most about the movie, I think a work of art, now that most films are made in 3d animated sequence shows how the 2d also has much to be explored, with talented hands take over q rioja far, I find great as has been partially emulated some characteristic features of the anime for this opening, saving as many pictures to show the same action without losing a drop of expressiveness, the backgrounds an been enriched by the textures and character designer very good this is my opinion"
  • Eden Pernia
    Es de las secuencias que mas me gustan de la pelicula, me parece una obra de arte, ahora que la mayorias de las peliculas animadas se hacen en 3d esta secuencia muestra como el 2d tambien tiene mucho por explorarse, con manos talentosas q lo llevan mas lejos, a mi me parece genial como se ha emulado parcialmente algunos rasgos caracteristicos del anime para este opening, como el ahorro de muchos cuadros para demostrar una misma accion y sin perder una gota de expresividad, los backgrounds an sido enriquecidos por las texturas y el character designer muy bueno esta es mi opinion
  • jayakumar
    i love KUNG FU PANDA great work.
  • Mark
    @IAMFeAR - Yep, me too, re: Hellboy II's puppet sequence.

    I guess a lot of the 3D negativity can be blamed on the over-saturation in this genre of animation; there's a glut of kid-targeted 3D adventures being churned out lately.

    But I also agree that highly-stylised 2D animation looks fantastic, and could easily carry an entire feature.
  • homemade
    Just saw the movie yesterday for the first time. Disagree with the 3D negativity. As much as the 2D opener was gorgeous, I was also blown away by the 3D - maybe not as rich as Pixar, but some of the animation sequences were amongst the most inventive I've seen to date.
  • MoPo
    The films really inspiring visually, as i want to work in animation also,the style is great 2D and 3D. Also can i make a correction, the production designer is "Raymond Zibach" not "Ramone Zibach"
  • JRH
    To the badmouth at the top: Dis-agreed. These two sequences were indeed the highest level of awesomeness. But that does not mean the rest of the film was not also awesome. The CG was awesome, but its awesomeness was nowhere near the purity of these two's pure awesomeness. I just wish there were many hours more! Awesome.
  • IAMFeAR
    Kung Fu Panda is my favorite movie of 2008 by a huge margin, nothing comes even close. I loved every second of it!
    That opening sequence was, well, AWESOME! I hope to see an entire movie done in that style someday. Incredible work that deserves more exposure by itself.

    It's kinda like the opening sequence in Hellboy: The Golden Army, where the origin of the Golden Army is told via puppets, seeing a whole feature made with those puppets would be great!
  • Dr. D!
    I'm an artist & a professional musician & in my humble opinion, the movie was better than I'd previously assumed. I have no complaints about it, visually or sonically. I was surprised by the Dream Sequence though, I've always wanted to see that type of animation,(fluid & on the verge of 3d), for many years. I got the concept back when I was watching Samurai Jack fighting the Anubis warriors.
    I was never a Jack Black fan but I really liked his performance in KFP... well, I... uh...either liked his performance or the performance the voice-over coach got out of him, either way, it was great.
  • Beautiful, just beautiful work! And ofcourse the movie lived upto it!
  • @Owen

    It would be interesting if a new Pixar of 2d animation popped up. I know Disney re-opened it's interest in 2D but I don't think they are taking the right approach with creating prequels or sequels to older franchises that don't appeal to a newer generation. I thought they were going in a great direction when they introduced lilo and stitch in 2002 but was disappointed to hear shortly after they wanted to explore 3d over 2d.

    One thing that I've always liked about 3d though is the little additions to environments that makes a scene come to life. Blades of grass moving, specs in the lighting, trees swaying. I do know what you mean about oringly naturalistic. Sometimes it takes a lot for me to fall into the universe Im being shown.
  • GHOST!
    I may be young, but it definitely brings some inspiration. I love some visual homages (possibly?) of Ninja Scroll and Ryu from Street Fighter.
  • tomk
    the clips bring tears to my eyes. I love it.
  • I don't have anything against 3D per se. I just think that the style of the 2D is much more interesting and creative than the 3D feature that follows it. 3D in general tends to be boringly naturalistic, whereas the title sequences here are way more surreal.

    I just think it's disappointing that 2D animation is relegated to credit sequences. 2d and 3d animation are fundamentally different mediums, and it's too bad that a few flops caused producers to think that their cartoons have to be 3d in order to sell. So, no one makes 2d features and the form dies out.

    If a studio were around that was regularly producing 2d features, I don't think I'd complain about this particular example. But instead the pickin's are slim.
  • Art of the Title
    The data rate for the HD files is very high and requires a powerful processor to decode. That might be why you're experiencing delays.
  • Isaac Mac
    It looks gorgeous in 720p but for some reason the audio lags for me.
  • Rodrigo
    Geez, why are you old crows ragging on the feature? I thought it was a leap forward in terms of showing how organic and artful CG movies can be. You sound like religious zealots preaching your 2D dogma.
  • Scott
    Great opening to the movie. Wonderful animation! Too bad the movie didn't live up to the first few moments.
  • I am going to agree with Xander Smalbil that 2D vs 3D is silly. There are just as many good and bad 3d and 2d films.

    I myself really enjoyed this film in it's entirety. The style of the opener and credits reminded me of the contrast in colors you see in the 300 ending credits and more recently the Mummy Credits. Lots of rich warm colors torn apart by rich blacks. These pieces though far surpassed the 300 ending credit logos. There is a great attention to detail. I love the hand drawn look for each character, the clear ink splatters from calligraphy brushes, and transition from scene to scene.
  • Simply perfect, cool motion-design, cool movie! Perfect entertainment package :)
  • Discussing if you want to see an 2D rather than a 3D movie is a silly discussion about personal preferences.
    I respect both styles and love it when I see 2D and 3D interact and merge.
    Great work. Can't wait for the sequel or the television series.
  • ILo
    Great work, looks fantastic. Hameed has always been know for creating real quality. Great job!
  • d
    The slideshow style of the text in the end credits is awful for anything you'd want to do with the names, like *read them* or search for someone. Since you can't tell when the slide is about to change, you can't figure out how fast to scan each slide.

    This could have been solved with any visual cue that showed how long a slide had left on screen, or with a traditional scroll.
  • I disagree; it's meant to look plainly 2D so that when Po wakes up in "3D", it's pretty jarring. The 3D movie itself is great! How can you guys not appreciate 3D animation, but you're fine with 2D?
  • I agree, I'd rather watch 90 minutes in the style of those titles than yet another 3D animated movie. Maybe one day a studio will take a chance on a 2d movie and the suits will think that 2d is cool again and throw money at it.
  • Kate
    Beautiful sequence!
  • Dann C.
    I really love this stlye of animation. Similar to "Samurai Jack", it has that 2D (or 2.5D) look as if it was done using Adobe Flash. Being hand drawn really accentuated the fluidity of the motion and the colors are just phenomenal. I'd love to see more animated films or shorts done using this technique.
  • Dan
    Great example of everything that's wrong with animation industry today. We have stylish and gorgeously animated title and credit sequences sandwiching a bland looking computer animated piece of junk.
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