The Art of the Title Sequence

Sherlock Holmes


“My mind rebels at stagnation! Give me problems! Give me work! “ —Sherlock Holmes

Watery cobblestone logos and longitudinal linotype layer, lace and lash Prologue Films’ opening and end credit work for Guy Ritchie’s Sherlock Holmes.

The sequence creative director Danny Yount, a self-taught Emmy-winning designer/director produced main titles for Six Feet Under and The Grid while at Digital Kitchen. He currently resides at Prologue Films and has created titles for Kiss Kiss Bang Bang, Iron Man and RockNRolla.

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The Incredible Hulk

“A startling metamorphosis occurs.”

Part two of our exclusive two-part feature on the opening title sequences for Hulk (2003) and The Incredible Hulk (2008). This week we interview Kyle Cooper, title designer for Louis Leterrier’s The Incredible Hulk.

Kyle Cooper’s opening title sequence for The Incredible Hulk depicts Dr. David Banner putting himself in harm’s way with a few well done visual quotes from the original series’ opening. The diaphanous daughter, Betty Ross, is bloodied and a hectoring General Ross is loosed.

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Dawn of the Dead


Whereas Romero's original film was in part a metaphor for American consumerism, the title sequence for the updated Dawn of the Dead touches upon the idea of Holy War as harbinger to the apocalypse, and details the consequences for the media when it decides to ask tough questions as the feeding is already upon us (they are shot).

Kyle Cooper's design dovetails what appears to be real war-torn footage with actual human blood as Johnny Cash raises the stakes in newfound context. Remaining shelters have been compromised and the machine we are trapped in is bleeding to death.

END CREDIT SEQUENCE (contains nudity)

The heady nature of a floating sarcophagus.

With the nudist joie de vivre of survivalists who have withstood the wet teeth of the dead, the end title sequence of Dawn of the Dead offers snippets of dread navigating a false salvation.

Extras

Image Extra iconAn Unrelated But Very Cool Audio Extra: "The Dead Flag Blues" by Godspeed You! Black Emperor

Lee Marvin(?) narrates the apocalypse in a film that never was.

Iron Man

An interpretation of the body suit as an exploded technical diagram on acid. Like Ozzy wails, "Is he alive or dead? Has he thoughts within his head?" Smartly done.

Kiss Kiss Bang Bang

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