"Advertising is based on one thing: Happiness." - Don Draper

A shadowed figure enters his office, sets down his briefcase, and the room collapses around him. As he tumbles through a chasm of diamond rings, happy families, and women in pantyhose, the glossy veneer of advertising gives way, revealing the rough humanity of a man lost. RJD2’s jazzy “A Beautiful Mine” conducts the viewer through the parallel worlds of the philandering, chain-smoking Madison Avenue boys' club and the idyllic nuclear family, introducing us to some of the themes underpinning the Emmy award-winning show, Mad Men.

Art of the Title spoke with Cara McKenney, Mark Gardner and Steve Fuller about the brainstorms and battles that went into this refined and cryptic opening title sequence, produced by Imaginary Forces.