Robert Greenberg is the chairman and CEO of R/GA (formerly R/Greenberg Associates). A pioneer in the advertising and communications industry for over 30 years, Robert now leads the vision for R/GA, an advertising agency that creates advertising and marketing products based in technology and design.
In 1977, Robert founded R/Greenberg Associates with his brother, Designer Richard Greenberg. From 1977’s Roseland to 1996’s Eraser, the agency has been responsible for the title design of films including Superman, Alien, Altered States, Blow Out, The World According to Garp, Ghostbusters, Lethal Weapon, Dirty Dancing, The Untouchables, Die Hard, and Home Alone. R/GA’s organization is unique in that it has restructured its business model every nine years – from a computer-assisted film-making company to a digital studio to an interactive advertising agency, and, presently, to an advertising agency with a digital focus.
Click here to read R/Greenberg Associates: A Film Title Retrospective.
R/Greenberg Associates: A Film Title Retrospective