Saul Bass was a graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences. During his 40-year career Bass worked for some of Hollywood's greatest filmmakers, including Alfred Hitchcock, Stanley Kubrick, Otto Preminger, Billy Wilder, and Martin Scorsese. He became well-known in the film industry after creating the title sequence for Otto Preminger's The Man with the Golden Arm in 1955. For Alfred Hitchcock, Bass designed effective and memorable title sequences, inventing a new type of kinetic typography, for North by Northwest, Vertigo (working with John Whitney), and Psycho.
Bass also designed some of the most iconic corporate logos in North America, including the original AT&T "bell" logo in 1969, as well as their later "globe" logo in 1983. He also designed Continental Airlines' 1968 "jetstream" logo and United Airlines' 1974 "tulip" logo which have become some of the most recognized logos of the era.
Toward the end of his career, Bass was “rediscovered” by James L. Brooks and Martin Scorsese, who urged him to return to main title design. For Scorsese, he and his collaborator and wife Elaine created title sequences for Goodfellas, Cape Fear, The Age of Innocence, and Casino, his last title sequence. In a sense, all modern opening title sequences that introduce the mood or theme of a film are a legacy of Saul Bass's work.