Gareth Smith and Jenny Lee formed Smith & Lee in 2010. Since then, they have created title sequences and graphics for HBO Films, Fox Searchlight Pictures, Paramount Pictures, and Fox Television, among others. Their title sequences for Juno and Up in the Air are part of the Walker Art Center and the Cooper-Hewitt National Design Museum's international exhibit, Graphic Design: Now in Production. Their work has been featured in many publications including The New York Times, LA Times, Print Magazine, IdN, and Stylepedia by Steven Heller and Louise Fili.

Prior to Smith & Lee, Gareth co-founded Shadowplay Studio, a motion graphics and visual effects studio. Gareth and Jenny collaborated at Shadowplay Studio on main title designs for film and television, including the acclaimed sequence for Jason Reitman's Juno.