Art of the Title

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I, Robot (2004)

February 6, 2012
I, Robot
I think it would be better not to die, don't you?
—Sonny
  • More

At first mechanical, then microscopic, then electric and, finally, aquatic (or perhaps cosmic?), Picture Mill's artful opening sequence to Alex Proya’s 2004 adaptation of Asimov’s seminal novel is nothing if not ambiguous, presenting some of the film's core themes through abstraction and detail, sealed with a unified color palette and a fluid, single-shot camera move. This abstraction, however, is soon challenged by reality, as the audience is pulled from the dreamlike ambiance of the sequence into the film’s chaotic underwater opening.

  • Credits

Creative Director: William Lebeda
Art Director: David Clayton
Producer: Hilary Klarberg
Designers: Jose Ortiz, David Clayton, Keith Pang
3D Animators: Jose Ortiz, Jon Block
2D Animators: Josh Novak, Keith Pang
Production Company: Picture Mill

Related

  • The Inner Workings

Title sequence

  • Creative Director

    William Lebeda
  • Production Studio

    Picture Mill
  • Category

    Film
  • Styles

    3D, animation, macroscopic, main title, microscopic, typographic
I, Robot
  • Director

    Alex Proyas
  • Year

    2004
  • Aspect

    2.35:1
  • Studio

    20th Century Fox
  • Country

    USA
  • Language

    English
  • Reviews

    Reviews on Letterboxd
  • IMDb has full details

Article

  • Writer

    Ben Radatz

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